“Where street & fantasy meet, creativity erupts.”
— Crozzways
BIOGRAPHY
Jeroen Engelen (born December 6, 1990), also known as Crozzways, is a graphic artist and designer.
Based in Amsterdam, his work blends pop culture, street aesthetics, and myth-driven storytelling.
At age 20, he collaborated with pop icon Lady Gaga during her guest editorship for Metro in London.
He also worked for footwear brand Crocs for five years.
He is best known for creating the Urban Elf—a mythical, otherworldly being who moves between realities. With clean line-work, vibrant color palettes, pointed ears, and an iconic black mouth mask, the character stands as a central figure in his visual universe.
Existing within the in-between, The Urban Elf traverses realities, exploring shifting worlds, mediums, and dimensions in constant transformation.
Inspired by anime, pop culture, and street fashion, Crozzways builds evolving visual narratives that merge fantasy with urban energy into a contemporary mythos.
THE URBAN ELF
Species: Urban Elf
Origin: Folklore Forest
Residence: Flatmosphere City
Ability: Swagic
It is said to roam so-called ‘cool spots’—places with subtle magical or artistic resonance, such as historic sites, monuments, and lush green parks.
The Urban Elf is often seen across rooftops, graffiti-covered alleys, skate parks, shrines, museums, shopping centers, and industrial landscapes, blurring the line between sacred, urban, and abandoned spaces.
Some believe the Urban Elf can shape-shift into different forms, adapting its appearance to the worlds it enters. This allows it to move unnoticed, preserving the balance of each environment it passes through.
Why it left Folklore Forest and entered our reality remains unknown.
New sightings continue to surface. Where it will appear next is uncertain.
Perhaps, somewhere, it is already among us.